Thursday, February 13, 2014

5 Ways to Make Buyers Love Your Home

There are many kinds of love to celebrate this Valentine's Day, including the affection we feel for where we live. Help buyers see your home as their one-and-only perfect match by using these easy and effective marketing tips. You're sure to find your "sold" mate in no time.
 
1. Make a Good First Impression.
Think of your home listing like a personal ad. Make sure your listing contains plenty of flattering photos that show the exterior and interior of your home in their best light. Eye-catching brochures also flaunt your assets.

2. Accentuate the Positive.
Like falling in love, buyers are attracted to certain qualities in their potential new home. Established community, energy efficiency and customizable floor plans are just a few on buyers’ wish lists.

3. Help Them Feel at Home.
Home staging companies can give your home that desirable “lived-in” look that might be missing if you’re not currently living in the home you’re selling.    

4. Do Your Homework.
Don’t be caught off guard by questions buyers may ask about your property and community. Start with our list, and practice your answers before a showing.

5. Know Your Competition.
Every few months, reassess your asking price based on real estate fluctuations and refresh your property’s marketing materials. Check out our 5 tips for strategic pricing.

We want to know: What makes you take a closer look when searching home listings?

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