Wednesday, July 6, 2011
The just-out issue of Forbes includes an extensive feature on the benefits of selling by owner.
Top advice from those who have successfully navigated this year’s market: say your good-byes and detach emotionally from your house. And, price it right.
"Fetching top dollar for your home requires you to do a lot of things well, and a big one is setting the right price. "Pricing is the one thing that people are most concerned about," says Tyner. "Get it right, and you can sell your house quickly and maximize what you get for it.""
We do disagree with one point in the Forbes story: that owners of very high end properties aren’t interested in selling direct. We’ve seen an increase in million-dollar-plus listings
Homeowners tell us that they’ve got property managers to show the houses and lawyers to negotiate for them. Why bother with an agent when they’ve already got staff ready and willing to handle the chores of selling? And, as Forbes well knows, many well off people get that way precisely because they closely manage their portfolios. They treat the sale of their house just as dispassionately and professionally as they do the sale of a business asset – and that means capturing a greater return by eliminating and unnecessary commission.