Reach More Buyers Online

Reflecting the growth of the Internet for selling and buying a home, new independent data shows that ForSaleByOwner.com gets more online traffic than the websites of most real estate brokerage companies. The data, from comScore, Inc., should quiet the claims of real estate agents about their ability to market their clients’ properties. Even the trade group for real estate agents – the National Association of Realtors – points out that more than 84% of buyers use the Internet to search for a home. So not only will using an agent cost sellers 6% of their home’s value (or $18K for a house sold at $300,000), it won’t give them as much marketing power & exposure as ForSaleByOwner.com.